Bloom on 8th
Life's an occasion, bring flowers
With the randomized letter and number combination of B
and 8, I was tasked with designing an original identity system, brand name, and application of brand visuals.
From this letter-number combination, Bloom on 8th was made, an inviting neighborhood floral shop specializing in modern florals. The Bloom on 8th identity is applied to retail signage and a business system. The logo mark was altered to make a customized wrapping paper for flower arrangements.
Bouquets are available online and in store.
The Bloom storefront is located in Brooklyn, New York.
SCOPE
Brand Identity
Packaging Design
Print Marketing Material
Retail Signage
Business Signage
SOFTWARE
Adobe Illustrator
Adobe XD
Adobe Photoshop
Bloom on 8th invites customers to approach their average days like a celebration, to bring flowers home, just because. This meaningful attitude, combined with the simple visuals of their flora, inspired the natural yet elegant identity design.
